We familiarize ourselves with you, your mission, product or service then continually identify media opportunities aligned with your inspiring news and founder story. We engage editors, journalists, bloggers and freelancers as fellow humans, keeping up with their work, setting up “getting to know you” meetings for our clients, and crafting compelling, targeted pitches at the right moment to be of service to their assignments/ beats. We use discretion to determine when a press release is the appropriate medium (reserving their use for major news) and only distribute alerts and statements as appropriate. We arrange geo-targeted media missions as budget and travel preferences allow as well as in-person and virtual desk-sides to support launches/ campaigns/ funding efforts and more.